Hunt, Herbert and Floyd C. Kaylor. Washington: West of the Cascades. Vol. III. Chicago, S.J. Clarke Publishing Co., 1917. p. 430-432. LINDBERG, GUSTAF: There is perhaps no life history in this volume which indicates more clearly what may be accomplished when perseverance and energy lead the way than does the record of Gustaf Lindberg, who as the architect of his own fortunes has builded wisely and well. He had no special advantages to aid him as he started out in life and placed his dependence upon the substantial quality of industry and suplemented it by unassailable business integrity. Today he is at the head of the Lindberg Grocery Company, one of the foremost commerical enterprises of Tacoma, and is equally prominent in financial and industrial circles as the vice president and one of the directors of the Sandinavian Bank, as the president of the Mountain Roll Mill Company and as president of the Inland Logging Company and the Judith Land Company. He is likewise sole owner of the North Coast Fish Company and is a large stockholder and vice president of the Columbia Valley Fruit Company. His activities have thus covered a broad field and have contributed in substantial measure to the general prosperity of the northwest. Mr. Lindberg's residence in Tacoma covers twenty-seven years. In the little town of Molnbacka, in the midst of the iron mines of the Scandinavian peninsula, he was born in 1865. There he spent his youth in a district featured by mountain, stream, lake and forest, affording ample opportunity for fishing and hunting. He acquired a public school education and when he was fifteen years of age his father sent him to Stockholm to learn the grocery business. During the eight years in which he was thoroughly acquainting himself with the trade in the capital city he also improved the opportunity for attending the municipal night schools, in which he gained technical education. He could speak little or no English when in 1889 he crossed the Atlantic and joined his brothers, who were then residents of Tacoma. He secured a position in a large grocery house, which failed two years later. In 1891 he joined his brother, John LIndberg, in opening a little grocery store at the corner of South Eleventh and G streets, starting upon the venture with thirteen hundred dollars of borrowed capital. They conducted their business upon a cash basis, not only demanding cash in payment for goods sold but also giving cash for anything which they purchased. During the first two years they employed no assistants but their trade steadily grew and one after another they added to their force of employees. After having been associated in business for nine years, they dissolved the partnership in 1900, John continuing in the retail trade. Later Gustaf Lindberg founded what is now known as the Lindberg Grocery Company, which today has one of the largest grocery establishments of the city. On the 4th of April, 1912, they opened a new four-story business block for the insepction of their friends and customers. Mr. LIndberg made this a festal day, serving refreshments in the Scandinavian style. The building, erected at a cost of forty thousand dollars, was built upon the site which he purchased in 1906. It is a four-story structure, one hundred by one hundred feet and extends back to the Northern Pacific siding, thus affording excellent shipping facilities. The building is a fireproof structure to which other stories can be added without disturbing those already erected, for the building has been placed upon a very substantial foundation. The trade has constantly increased from the beginning and the name of LIndberg has become a synonym for enterprising activity in the grocery field of the northwest. This, however, represents but one phase of his business connections, for as the years have gone on Mr. Lindberg has extended his efforts, his cooperation being sought in the financial support and in the active management of many important buisness concerns. Since 1907 he has been vice president and a director of the Scandinavian Bank. To the Mountain Roll Mill Company, the Inland Logging Company and the Judith Land Company he holds the connection of president, and he is a sole owner of the business conducted under the name of the Lindberg Grocery Company and also North Coast Fish Company, the largest importers of foreign fish on the Pacific coast, also doing an extensive export business. Mr. Lindberg likewise holds considerable stock in the Columbia Valley Fruit Company, of which he is the vice president. His persistency of purpose, his intelligently directed energy and his initiative have been strong elements in his growing success and today he stands among the foremost business men and merchants of his city. In Tacoma, in the Swedish Lutheran church, on the 11th of July, 1894, was celebrated the marriage of Mr. Lindberg and Miss Caroline Johnson, a native of Sweden, who came alone to America in February, 1889. She is a daughter of John Anderson, a successful agriculturalist and lumberman of the old country, where Mr. and Mrs. Lindberg spent the summer of 1906. They have become the parents of four children. Gustaf Heimer, born April 15, 1895, is a student in the State University. Wilmar Hilding, born October 12, 1897, is also a student in the University. Martha Evelyn, born April 29, 1901, is attending Stadium high school. Judith Caroline, born May 17, 1909, is a public school pupil. The family own and occupy a beautiful home at No. 222 North J street, near Wright park, commanding a splendid view of the mountains and of the bay. Mr. Lindberg votes with the republican party where national issues are involved but maintains an independent attitude in relation to local politics. He belongs to the Commercial Club and thus cooperates in well defined plans for the city's improvement. He was one of a committee of ten to get the municipal dock for Tacoma. He is a member of the Lakewood Country Club and he is a devoted member of the Swedish Lutheran church, in which he served as trustee for a quarter of a century, retiring from that office on the 1st of January, 1916. His entire life has been one of the utmost fidelity to duty. early in his career he realized that one must be willing to pay the price of success, which is only gained at the cost of earnest, self-denying effort. He has ever directed his business by the rules which govern strict and unswerving integrity and unfaltering industry and his history proves that success and an honored name may be won simultaneously. Submitted by: Jenny Tenlen * * * * Notice: These biographies were transcribed for the Washington Biographies Project. Unless otherwise stated, no further information is available on the individual featured in the biographies.